How To Use Roller Bottles To Build Your Essential Oil Business
Can such a little thing like a roller bottle make a huge difference in your oil business? Yes, it can! Roller bottles hold a unique place in the business builder’s toolkit and learning how to use roller bottles to build your essential oil business is one of the smartest ways to promote sustainable, long-term growth for yourself and your team. In other words, it’s a savvy business builder’s secret weapon!
If you don’t believe me, keep reading. In the years that I’ve been running my wellness business and creating limited-edition, one of a kind roller bottle designs, I’ve seen the power of these little bottles. And so have my customers–there’s a reason some of the fasting growing oil teams in the US keep coming back for more roller bottles!
If you’re not using roller bottles as part of your essential oil business plan, what are you waiting for?!
Learn How to Use Roller Bottles to Build Your Essential Oil Business 10 Different Ways!
1. Start Oily Conversations to Build Your Essential Oils Business
Organic conversations about oils are necessary for finding amazing new team members, but they’re hard to come by. Mention oils, and suddenly people get weird; pull out an oil bottle from your purse, and your friends start backing away slowly. My secret weapon to counteract this effect? Roller bottles!
Here’s my story: in 2016, I was an oil user and a business builder but I was frustrated with the ugly, generic, leaky roller bottles available on Amazon. I searched high and low–everywhere on the internet–but couldn’t find bottles that expressed my unique personality.
Finally, I decided to make my own. I started with some beautiful clear glass bottles with gold rose tops. I loved them so much, I listed a few on Etsy, and before I knew it, I had a thriving business going selling these beautiful, limited-edition roller bottles!
Before using roller bottles to build my essential oil business, I had a hard time striking up oily conversations with friends or family members. I would pull out bottles of oils at the park, at playdates, or at coffee shops and get nothing but weird looks. But now, when I pull out, say, a BEAUTIFUL clear glass roller with a beautiful crystal inside–suddenly everybody around me wants to know what I’m doing and why!
2. Create Irresistible Samples to See Essential Oil Business Growth
One of the best ways to use roller bottles to build your essential oil business is to create samples with them. Even somebody reluctant to try oils is going to want–and probably even ask you!–for a sample when it comes in a gorgeous bottle that’s easy to use. Samples take the mystery out of essential oils for a lot of people and are an important part of most fast-growing team strategies.
3. Encourage Your Downline
As you grow your team, you’ll find quickly that they look to you for a lot–examples, strategies, ideas, and so much more. What I finally learned is that I don’t have to figure out everything for my team–my members are SMART and often have better strategic oil business ideas than I do!
Instead, what they need is my encouragement and motivation through all the highs and lows of growing your own business.
When it comes to learning how to use roller bottles to build your essential oil business, finding gifts that speak to each team members’ individual personalities is key! I love gifting a new design to somebody who’s trying hard but not seeing tons of success right away–I usually pair it with a note reminding her that her hard work is noticed and that it will pay off if she just keeps going!
Also, while I love being able to encourage my fellow oil entrepreneurs when things are tough, but I equally love celebrating them when they achieve success! However they define that for themselves–a certain rank, a certain paycheck, a bill that they’ve paid off, a vacation they’ve sent their family on, whatever means the most to them–I either use specific rank rollers to reward them for hitting a new rank, or I choose a roller set or accessory that I think they’ll love.
This is a great opportunity for them to show and talk about their success, too, on social media or to their friends and family or even just their own team. We all need visual reminders of how far we’ve come, and roller bottles can do just that!
4. Create Beautiful Gifts and Party Favors to Help Your Essential Oil Business Grow
I love to hand make gifts for people I love. In fact, that’s how I got into essential oils! It was Christmas, and I wanted to make bath and body gifts for people that weren’t full of toxic scents.
My friend invited me over to dinner, and showed me her oils. They smelled amazing and were perfect–and I was hooked! I still make DIY gifts for people, but I also love to give out essential oil rollers with custom blends as gifts, or use them as party favors. They are beautiful and intriguing to people and, while they make great conversation starters, rollers help me demonstrate how useful and fun wellness with oils is!
Instead of shying away from bottles and wondering how many drops to use, when I gift somebody a custom blend in a gorgeous roller bottle, they can’t wait to start using it!
5. Throw Must-Attend Wellness Classes and Parties to Support Your Essential Oil Business
Who wouldn’t want to attend wellness classes or DIY oil parties when beautiful roller bottles with your own custom blends are available to take home?! When it comes to learning how to use roller bottles to build your essential oil business, it’s so valuable to be able to show people how easy and cost-effective rollers are.
People are worried that oils are difficult, that they are confusing, and that they are expensive. You can explain that rollers help you extend your oil’s usefulness (it will take you a lot longer to get through frankincense this way!) and help you keep your oils organized.
Instead of trying to remember which oils are best for migraines, for example, you can teach potential team members to simply make up their own headache blend to have ready for when they need it next.
6. Reward Your Members
Of course, using essential oils provides your customers with tons of rewards all on their own, but it’s also fun to thank some of your best customers with something special. And what better way to say thank you than with a beautiful oil accessory that also helps them use their oils more?
We know that the more they use their oils, the more they’ll benefit, and the better the likelihood that they’ll because loyal members for life, and even bring their friends and family along for the ride!
7. Build Beautiful Social Media Accounts
Let’s face it, we all spend way too much time on Instagram and Facebook, and when somebody shares something beautiful or new that they’re using, we want it, too! Roller bottles help give your essential oils business that “wow” factor, elevating your photos and making it patently obvious just how much fun you’re having with your business. Imagine all the fun comments you’ll get when you post about your gorgeous Constellation Trio, for example?!
8. Elevate Your Own Unique Blends
When it comes to learning how to use roller bottles to build your essential oil business, the secret sauce is learning what oils mean to you and then being able to share that with other people!
It’s so simple but the truth is, roller bottles help you get there because they help you create favorite blends that are easy to reach for and use. This means you’ll be using oils more and more often–and generating tons of great results to share with others.
9. Create Essential Oil Starter Kits
We don’t want to do the work for our members, but anything we can do to help them get off to a great start is a plus. Roller bottles help you do that. I love to create an essential oil starter kits for my brand-new members. It includes a kit of my favorite roller bottles with instructions for creating blends from their starter kit.
This shows that I’m invested in their success with oils, overwhelms them with excitement for their new kit, and ensures that they won’t stick their oils in a cabinet and never use them again! Roller bottles are my secret weapon when it comes to building an essential oil business.
10. Brand Your Team
The fact is, people have tons of great options for amazing essentials oils teams they can join. Having a strong team brand and sense of purpose goes a long to helping build strong community that makes people want to join your team and not someone else’s.
When your entire team is using gorgeous rollers that express your personality–whimsical and fun loving or maybe serious and dedicated, whatever your team persona is!–people will take note and be drawn to what’s happening in your community.
Roller bottles are powerful tools for striking up conversations with potential team members, rewarding and encouraging your team, and making oils easy, fun, and extremely doable for everyone involved.
If you need some great recipe blends to get you started, you can click for my five favorite blends. These are tried-and-true favorites, and great when it comes to learning how to use roller bottles to build your essential oil business. You can even pass these on to your team members!
How Will You Use Roller Bottles to Build Your Essential Oil Business?
My favorite thing about our Whimsy + Wellness community is how we value community over competition. As I mentioned earlier, many of my team members (and now my shop customers!) often have better business strategies and ideas than I do. If you’ve got an amazing way you use roller bottles to grow your business, I’d love to hear it–comment below and let me know!
